LVMH Group "L Fund " and the circumstances surrounding the acquisition of equity interest in Guangzhou pill America

Sun is the Chinese skin care company pill America 's CEO, who in Guangzhou Overseas Chinese Village, Heping Road office of a villa, an interview with reporters , a detailed account of L Capital Asia ( hereinafter referred to as "L Fund " ) the whole story of America shares pill details.

Distressed power

Equity acquirer "L fund" by the world 's largest luxury goods group LV MH creation ( 's most famous brand is "LV"). LVMH has been the capital acquisitions and brand integration beats who , L Fund is a fund L Capital in Europe outside the newly established fund , mainly for Asian companies equity operation. Marubi stake acquisition is the first phase of the project , with the Sun as saying, " is a student ."

"We are L FUND stake in China 's first single cosmetic options ." Sun Huaiqing said , "You know , in terms shares , LVMH is a strategy direction , mainly in jewelry, clothing , cosmetics, wines , spirits, channel these six categories . " in the United States before the pill , L Fund has invested in Hong Kong Emperor Jewellery , Ming Fung Jewellery and mainland welcomes HE and Heikki International Group - the latter two clothing companies .

Sun Huaiqing said , LVMH is very good at using a variety of methods to enhance the acquisition target 's brand , which for them is a temptation. Because before contact and L Fund , pills U.S. cosmetics industry has accumulated in , but there is no strong brand. "HERBORIST a state-owned background , we do not, we are the wolf-cub was born . Our own product design idea is the high road, high prices , we have visibility and reputation, but there is no sense and identity , even if sales do 30 million still does not solve the problem . "xzzqlcy$0807