2013 Xuezhongfei autumn and winter new orders at the country more
than 300 franchisees witness, snow flying and the world -renowned color trend
research agency Baker Lyle (Peclers Paris) signed a strategic cooperation
agreement to jointly build a fashion down jacket brand, enhance Xuezhongfei
overall design and development levels and the ability to grasp the color of
Chinese winter clothes .cheap prada bags This strategic cooperation signed by the industry 's
concerns, it is the color king peclers Why Xuezhongfei , we make the following
analysis:
First of all, baker Lyle (Peclers) is the world's most authoritative colour
trends survey company, by Dominque Peclers was founded in 1970, the fashion
industry as the main service object, and in 1998 joined the American and British
brand and trend prediction group Fitch, baker Lyle quarterly launched by colour
trends report, has become a global fashion brand design new products the
important basis of the reference. According to signed a deal with XueZhongFei
Peclers Paris will provide color and design trends for XueZhongFei products
instruction, full participation XueZhongFei product design research and
development, to share the international fashion trend of information resources,
and look forward to have a long-term cooperation in the future. For baker Lyle
(Peclers), under the economic globalization trend in the development of the
economic development of China has a strong vitality, enterprise mutually
beneficial cooperation with China more and more important. The cooperation with
XueZhongFei is based on the current, focus on the two companies an opportunity
in the future. Baker Lyle will play in the global fashion trend prediction and
creative ability, to assist XueZhongFei branding of the most successful brand
idea.
Secondly, the " Snow Flying Down domestic market share of second in
the industry for 12 years , becoming the most growth in the apparel industry
brands ." Flying Snow brand established a " dynamic, enjoy music , fun " brand
DNA, a field of winter clothes most youthful fashion brands , much young family
welcome. In 2012, the first year after operate independently , snow flying
adhere to customer demand as the center, intensive , it began a comprehensive
upgrade of the brand and products in bold innovation : a popular movie star Feng
Shao Feng to join to help out, to expand brand awareness and reputation spread
Meanwhile efforts to find a comprehensive display of precise target population
younger, fashion-oriented brand character .
It can be seen that XueZhongFei "stability and essence of" the long-term
market strategy model is complied with the situation of China enterprise
development mode, on the stability of the original enterprise development
experience constant adjustment and innovation, to carry on the multi-dimensional
growth and transformation. At the same time, to do the forward every step of the
real done in mind, and interlocking, to maximize revenue. Zhu Xiangdong general
manager at the beginning of the year once said: "we plan to online marketing
activities and in 2013 the national regional market 50 offline good terminal
stores get through, the overall effect, further improve the transmission to the
sales conversion rate." As one of China's leading brand down jacket dress,
XueZhongFei will dress appearance, quality and market business strategy go hand
in hand at the same time, also continue to create value for society. xzzqlcy$0824
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