A survey shows that although the big names are busy "to the Logo of
" but Chinese consumers' love of luxury brands actually not completely faded ,
Logo For some consumers are still very important. Therefore, the Chinese people
will be long-term " tacky " to go on , trying to use "Go Logo" to prove that
Chinese consumers have for fashion people are fatigued Logo or provincial bar ,
after a gust of wind , may find that they still love Logo.
It can be said , this luxury brands going Logo mainly for the Chinese market ,
due to the Louis Vuitton (LV), Gucci (Gucci) , and several other Chinese people
According to the World Luxury Association report shows that in
2013, 20 January to 20 February , luxury consumption in China amounted to $ 830
million , compared with 2012 during the Spring Festival sales fell nearly 53%.
Until now, luxury brands are still said that the growth rate is not ideal. LV
leather fashion sector in the first quarter growth rate of 3% due , the lowest
in nearly three years , as LVMH most profitable sectors , so the performance is
not satisfactory.
Thus, vigorous " go logo" campaign began. Those who work for
countless people obsessed with classic Logo, as if in a race to get rid of
overnight into the luxury of the " yoke ."
"Our Monogram and Fangge Fan cloth series in the future will not
appear on the T stage ." This is the creative director of LV network
transmission Ma Ying-jeou , and although the brand side has denied the
authenticity of the remark , but about luxury "Logo" change debate has continued
to heat up. Then, Burberry (Burberry) also reported , " nearly 80 percent of
future products will not have the iconic plaid pattern ," the wind. The mall
seems to have been signs , Gucci bamboo bag early autumn series handbags the
most eye-catching.xzzqlcy$0802
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