Three luxury brands battle group

The world of luxury , LVMH Moet • Hennessy - Louis Vuitton • Group , Richemont Richemont , PPR PCD three names Ruleiguaner, because these three giants in control of most of the resources throughout the luxury goods sector . March 22, 2013 will be known as PPR announced Kering Cayenne, to reflect its new identity , and on June 18 the annual general meeting duly approved , whereby the three major luxury goods group ranked third in the open cloud Group has opened a new chapter.

Cayenne Group recently moves frequently, in addition to change the name of such a major event , but this year also introduced a number of important strategic steps , including: January 2013 , Cayenne Group acquired British designer Christopher Kane51% stake ; April , Cayenne Group CEO Francois - Henri • Pino (François-Henri Pinault) donated to the China 's first mouse , a rabbit ; April , Cayenne Group acquired Italian jewelry brand Pomellato (Pomellato) and so on.

In the luxury market competition is so fierce today , Cayenne Group faces behind LVMH and Richemont Group's situation , in order to catch up, in addition to the existing strong brand development , we have to continue to accelerate the pace of expansion , so the acquisition of this year alone the two brands, and donated to the China 's first rabbit rat is the first smart move , intended to please the Chinese market, accelerate the expansion of the Chinese market .

When it comes to acquiring brands, big brother is within LVMH's outstanding person, regardless of the local brand in France, Spain, Switzerland, the United States, Italy... , there are luxury brands belonging to it. A recent big business is on March 7, 2011, LVMH acquired from Italy, the world's third-largest bulgari Bvlgari jewelry supplier. According to consultancy Alacrastore data from 1987 to present, LVMH for more than sixty acquisition, in addition to holding more than seventy companies. And its ambition does not stop there, we all know that it covets hermes already a long time, since 2010 has been through various means to control hermes, both sides stake in the war was lasted for many years, just like hermes is the "bones" hard to chew, tenacious hermes family members has not let LVMH.xzlllcy$0705