Reed Krakoff resigned as Coach's creative director, concentrate on doing
his namesake designer brands, this news I was first seen in the Chinese version
of the VOGUE editor Zhang Yu micro-blog. Because I am more optimistic about the
Reed Krakoff of the brand, so to see this message, I still hold a very
optimistic attitude. Reed Krakoff joined Coach in 1996, these 17 years, he led
the brand to the younger, industrialization, obtained the development result
very good, especially in the field of accessories, gained a considerable market
share, this is Reed Krakoff twice won the CFDA Award "accessory designer of the
year" award strength. Coach has now become the international fashion brand, but
always feel that the brand has been put emphasis on branding its visibility, and
behind the designers did not become Coach deliberately to create business cards.
Perhaps up to now, there are still many people do not know the creative director
of Coach Reed Krakoff. This is for a talented designer, get is not enough.
Reed Krakoff was born in Connecticut Town, school and fame are in New York.
University period in Tufts University and School the Museum of Fine of in
Boston, Arts majored in economics and history of art, this is he foundation
period commercial sensitivity, more inspired the design of beauty appreciation.
He has degrees in fashion design at the Parson School of design famous, went to
Anne Klein, Ralph Lauren, Tommy Hilfiger and other major suit as a designer, has
a very rich experience in the design, finally in 1996 by Lew Frankfort's
invitation, become Coach creative director and vice president.
Along the way, Reed Krakoff is a very successful, because of his reform of
the Coach, only make this brand new life. For example, in 2001, he launched the
Signature C logo series bag, jump off color and material frame of traditional
package, create a fresh image with bright color, joined the silk Non Leather
elements, let the doctor bag from the scarlet, and the opportunity to promote to
the international market, hit the Japanese market share first throne; and then
in the 2003 launch of the Mini Signature series. Also invited Phillip Lim,
Eugenia - Kim joint design fur coat and hat, in the management strategy will be
the cost of the entire manual changes to a device manual, in order to reduce
costs, and vigorously promote the quality monitoring mechanism, make Coach
gained new vitality.xzlllcy$0706
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