Way of life is the brand of destiny

   At the beginning of this year, Coach announced that he would like to "lifestyle brand (lifestyle brand)" transformation, not only expand the brand line, will also shop to a new layout. Then the transformation means what?

The success of lifestyle brand brand

Coach hopes to become a "lifestyle brand". Lifestyle brand and generic brand is different, the product is no longer as the distinction between brand standard; but by the concept of brand and culture to attract and divides a agree with this consumer group. Consumer recognition of the brand value and cultural sense, can eliminate the barriers between traditional product, make a lifestyle brand easily in every domain independent development of products and services, and then get a good return on marketing. (McKinsey) at McKinsey survey director Thomas Tochtermann do, is considered the most rise above the common herd Luxury lifestyle brand Hermes, Ralph Lauren, Louis Vuitton and Armani.